We can only do this by building high quality, direct and connected infrastructure. We saw during lockdown that vast numbers of people will cycle given the right environment to do it in our goal has to be giving these people a genuine alternative to using a car for short journeys. In the Walking and Cycling Commissioner role, he will now work with Transport for West Midlands (TfWM), local council partners and the Department for Transport to steer the region’s cycling and walking policies and plans.Īdam said of the role: “I want our region to achieve its active travel potential. In taking the new position he will step down from the voluntary Bicycle Mayor role.Īdam will retain his role as head of Fusion Media Services, the agency behind the #BikeIsBest industry campaign. ![]() Mayor of the West Midlands Andy Street has sought an active travel leader and Tranter became an obvious choice thanks to his local and national work to put cycling for transport on the agenda. ![]() ![]() Adam Tranter, Coventry’s Bicycle Mayor and Founder of bike industry marketing agency Fusion Media, has accepted a new broader West Midlands Cycling and Walking Commissioner role.
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